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Nairobi
September 21, 2020
Market Information News

The effect of the coronavirus pandemic on economies has been immense and continues
unabated. But we must forge forward and keep Trade flowing if we are to beat it.
fairtrade, the Germany based organiser behind the leading agrofood & plastprintpack
trade shows in Algeria, Ethiopia, Ghana, Iran, Iraq, Ivory Coast, Kenya and Nigeria
launch a new event called Virtual agrofood & plastprintpack Africa, taking place 19
to 22 October 2020 – www.virtual-africa.net
fairtrade joins forces with B2B Africa – www.b2bafrica.co.ke in Kenya to ensure that
high-profile participants from Kenya, Rwanda, Tanzania and Uganda actively make use of
Virtual agrofood & plastprintpack Africa for their business.
This four-day digital event brings leading global manufacturers and decision-makers from
the African agrofood & plastprintpack industries together, creating a sweeping network of
valuable business contacts through a matchmaking platform backed by robust and secure
artificial intelligence. At the virtual trade show, each exhibitor has a virtual booth
showcasing their profile, logo and an image of their stand rep. Through this booth,
exhibitors can disseminate corporate videos, showcase products, interact with visitors via
instant video calls, live streaming of product demos and much more. For visitors, the
event is free to attend.
In addition to the B2B meetings, the event offers conferences with inspiring speakers and
relevant content, webinars, workshops, roundtables, live demos, panel sessions and
product launches. Events designed to capture the situation in certain African countries
and regions are dedicated to Algeria & the Maghreb, Egypt, Nigeria, Ghana, Ivory Coast
& West Africa as well as Ethiopia, Kenya & East Africa.
Paul Maerz, Managing Director at fairtrade says: “Virtual agrofood & plastprintpack Africa
is a direct response to what our trade visitor network has told us they need – an
opportunity to meet with suppliers, source new products, network with existing and new
business contacts as well as a place to be inspired and learn. All this on an African scale.
We are delighted to build on our 30 years of experience as organisers of agrofood &
plastprintpack events to create a digital platform that serves the African and global
community in these unprecedented times.”

A huge market: Facts and figures on Africa’s agrofood & plastprintpack
imports
• agro: To diversify Africa’s economies and revive its rural areas, the African
Development Bank (AfDB) has committed US$ 24 billion towards agricultural
industrialization. According to the German Engineering Federation VDMA, Africa’s
agricultural machinery imports amount to well over one and a half billion euros annually.
• food + bev tec: Imports of food processing & packaging technology account for €2.977
billion in 2018, after €2,801 billion in 2017 (+6.3%). This puts Africa on a par with
Southeast Asia’s €2.893 billion, but well ahead of South America’s €1.843 billion, Central
America’s €1.775 billion and the Middle East’s €1.678 billion. (VDMA)
•food ingredients: With 1.3 billion inhabitants, Africa has long been one of largest food
markets in the world. Expenditure in the F&B sector is growing steadily and F&B
production is by far the largest segment of the African processing industry.
•food + hospitality: According to the African Development Bank, Africa’s annual food
imports are estimated to rise from US$ 35 billion to US$ 110 billion by 2025.
•plast: Africa is a huge importer of plastics in primary forms. Imports of plastics raw
materials grew by 5.9% annually between 2011 and 2017, from 4,220 kt to 5,939 kt,
+41%. (Euromap) Africa’s imports of plastics technology made up for €997.132 million in
2018. This places Africa well ahead of South America’s €722.052 million and the Middle
East’s €671.256 million. (VDMA)
•print: Africa’s imports of printing & paper processing technology represent €733 million
in 2018. This ranks the continent well ahead of South America’s €680 million, Central
America’s €669 million and the Middle East’s €634 million. (VDMA)
•pack: Africa’s imports of packaging technology make up for €1.367 billion in 2018. This
puts Africa on a par with Southeast Asia’s €1.303 billion, but well ahead of South
America’s €952 million, Central America’s €860 million and the Middle East’s €851
million.
For more information:
info@b2bafrica.co.ke
+254 722 858 611

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